Urban Literacy Project Declares August 31st, 2015 as

“National Buy a Kid a Book Day™” Across the Nation

Helping Young Boys of Color become Successful 




We invite you to work with us to help young boys of color get all they can out of their growing years.


My Brother's Keeper initiative 

The Urban Literacy Project proclaims August 31st as “National Buy a Kid a Book Day ™” to bring awareness to literacy across the country. It was through Steve Jefferson’s work with many illiterate children that he recognized a need for this awareness. The mission of the Urban Literacy Project, a California non-profit organization, is to help close the literacy achievement gap with low performing youths. Many schools across the country are experiencing a high number of students that drop out. Dr. Jefferson believes improving literacy can be the catalyst to change.

National Buy a Kid a Book Day™

The National Buy A Kid A Book Day ™ will be launched in 4 states, California, Alabama, Michigan and Georgia. We are asking people to purchase a book for a child on or before August 31st, 2015. Our goal is to have 10,000 books purchased for children on that day.

Anyone interested in participating in the day to buy a kid a book should sign up on our Facebook Event Page at
https://www.facebook.com/events/1607931622815005/ or email us at the urbanliteracyproject@gmail.com. People can buy a child a book on or before August 31st. The child can be a friend’s child or relative.Let’s get exited about literacy and learning again!

For more information, please visit

Follow the National Buy a Kid a Book Day: FaceBook

About Steve P. Jefferson

Dr. Jefferson is the Executive Director of the Urban Literacy Project and a graduate of University of Southern California’s (USC) International Public Policy Management Program and has a Doctorate in Education from the University of La Verne. His experience in education ranges over 30 years and has provided workshops for many school districts in the Los Angeles area on differentiated instruction and building literacy with children reading at basic and below basic levels.


Mentoring and Leadership building can change the lives of young boys of color. We believe all young boys of color 


  • Have the power to learn

  • Are curious & creative

  • Can succeed

No two students have exactly the same skills or learning style that's why we created an individual learning plan for every young boy of color. Our program will combine direct instruction, small-group work and one-on-one tutoring in a way that works for young boys of color.